Tickle their tastebuds

Rachel Hoskins, who is the regional publisher at The Franklin Press offered this idea:

Tie in print advertising with online advertising so our advertisers can have the best of both worlds.

Add an online, value-added version to print products, such as dining guides, and include a link to the restaurant's Web site or a static menu.

Check out The Franklin Press' Web site to see how they are doing the menu guide.