Pushing subscriptions

Brinn Clayton, the publisher at The Courier-Times of Roxboro, tells us about his paper's efforts to get more people buying his paper:

The staff is working subscriptions hard. We are selling about 100 (out of 8,800) fewer papers since January. We are trying to do multiple-year subscriptions with big discounts. We are selling 3 years for the price of 2 years. We are offering an early renewal discount.

We are writing letters to customers who have let their subscriptions expire, offering them 2 months free for renewing. We are getting the addresses of all people who submit wedding, engagement, and birth announcements. We are sending them letters giving them a deal if they subscribe.