A money back guarantee

Now here is some inventive thinking from up in Maine. The Sun Journal of Lewiston is focusing on saving money for their readers. And the kicker is, the paper is putting its money where its mouth is (so to speak).

For six months the paper plans to print money- saving tips on its front page every day. The idea is that by the end of six months, the tips could save readers up to $1,000.

The editor is sure that readers will save at least double the cost of a subscription ($97). If you don't save the $194, the paper will pay a reader the difference between what they did save and $97.

You can read more about the plan here.

This kind of program reminds me of one of the key experiences the Readership Institute told us about a few years ago: Looking out for my best interests. In these days, what could be looking out for our readers' best interests more than helping them pinch their pennies effectively.

Are you willing to give your readers a guarantee such as the folks in Lewiston, Maine?