Tuesday, December 16, 2008

Detroit cuts backs -- does it make sense?

You've undoubtedly heard the news by now. The two Detroit, Mich., metro dailies are cutting back on home delivery. One paper will only deliver on Thursdays, Fridays and Sundays while the other just on Thursdays and Fridays.

There will be smaller single-copy editions available on the other days of the week, but readers will have to go out and buy them each day.

Some newspapers, including our own The Dispatch in Lexington, have already reduced the number of publication days each week.

This is a new hybrid. Still publishing throughout the week, but not printing as much. Sending people to the Web sites for more on the non-delivery days.

Will this work? From the business perspective, I recommend reading Poynter's The Biz Blog by Rick Edmonds. You can read it by clicking here.

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