In just a few weeks, news media and concerned citizens around the country will be celebrating a week dedicated to the importance of government transparency and openness. A print ad is available right now at sunshine.org.
You might also want to consider putting a link on your Web site to a 30-second video produced by the Radio-Television News Directors Foundation for Sunshine Week 2009. Of course, you may also view it below:
Sunday, February 22, 2009
Thursday, February 19, 2009
What money-making sites have in common
First, yes we realize it has been a while since the last post here. The NCPA Winter Institute had us extremely busy lately. That's not an excuse, just an explanation.
So to get back on the horse, let's talk about the latest buzz on charging people for online content. The topic is either the 300-pound gorilla, the elephant in the room, the road to the promised land or the end of time. You pick the cliche that works best for you.
Like it or not, expect the discussion to continue on this issue. The topic was even broached last week during the roundtables part of the NCPA annual meeting. Editors and publishers were curious as to what their counterparts were thinking about this.
Might I suggest that before you spend too much time on this, first read the recent article by Jack Shafer in Slate.
Shafer makes the point that success in getting people to pay for content is not easy, but he did find common elements in the sites that are working. He writes that those sites have at least one of three things going for them:
But perhaps his most interesting comments are about iTunes. Despite the recording industry's best (or is that worst?) efforts, there are still plenty of places to locate free music on the Internet. Yet, iTunes makes money for Apple. Shafer speculates that part of the success comes from iTunes being an application not tied to traditional Web browsers.
Can a leap be made from iTunes to newspapers? Quite possibly, but it will take some money and plenty of geeks (sorry if that term offends).
At any rate, be sure to read the Slate column.
So to get back on the horse, let's talk about the latest buzz on charging people for online content. The topic is either the 300-pound gorilla, the elephant in the room, the road to the promised land or the end of time. You pick the cliche that works best for you.
Like it or not, expect the discussion to continue on this issue. The topic was even broached last week during the roundtables part of the NCPA annual meeting. Editors and publishers were curious as to what their counterparts were thinking about this.
Might I suggest that before you spend too much time on this, first read the recent article by Jack Shafer in Slate.
Shafer makes the point that success in getting people to pay for content is not easy, but he did find common elements in the sites that are working. He writes that those sites have at least one of three things going for them:
- They are so amazing as to be irreplaceable.
- They are beautifully designed and executed and extremely easy to use.
- They are stupendously authoritative.
But perhaps his most interesting comments are about iTunes. Despite the recording industry's best (or is that worst?) efforts, there are still plenty of places to locate free music on the Internet. Yet, iTunes makes money for Apple. Shafer speculates that part of the success comes from iTunes being an application not tied to traditional Web browsers.
Can a leap be made from iTunes to newspapers? Quite possibly, but it will take some money and plenty of geeks (sorry if that term offends).
At any rate, be sure to read the Slate column.
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